Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
(Book)
Author
Published
Product Marketing Alliance, 2022.
Status
Main Branch - Non-fiction - Adult
658 .8 King
1 available
658 .8 King
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
Main Branch - Non-fiction - Adult | 658 .8 King | On Shelf |
Subjects
LC Subjects
More Details
Published
Product Marketing Alliance, 2022.
Format
Book
Physical Desc
206 pages 13.97 x 1.19 x 21.59 cm
Language
English
Notes
Description
Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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Citations
APA Citation, 7th Edition (style guide)
King, R. (2022). Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value . Product Marketing Alliance.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)King, Richard. 2022. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value. Product Marketing Alliance.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)King, Richard. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value Product Marketing Alliance, 2022.
MLA Citation, 9th Edition (style guide)King, Richard. Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value Product Marketing Alliance, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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