DIY Public Relations: Telling Your Story on a Zero-Dollar Budget
(eBook)
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Format
eBook
Language
English
ISBN
9781610354035
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Citations
APA Citation, 7th Edition (style guide)
Dan Shortridge., & Dan Shortridge|AUTHOR. (2022). DIY Public Relations: Telling Your Story on a Zero-Dollar Budget . Linden Publishing.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Dan Shortridge and Dan Shortridge|AUTHOR. 2022. DIY Public Relations: Telling Your Story On a Zero-Dollar Budget. Linden Publishing.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Dan Shortridge and Dan Shortridge|AUTHOR. DIY Public Relations: Telling Your Story On a Zero-Dollar Budget Linden Publishing, 2022.
MLA Citation, 9th Edition (style guide)Dan Shortridge, and Dan Shortridge|AUTHOR. DIY Public Relations: Telling Your Story On a Zero-Dollar Budget Linden Publishing, 2022.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
Grouped Work ID | 3a4531a6-c198-b010-3c93-4ae71be44766-eng |
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Full title | diy public relations telling your story on a zero dollar budget |
Author | shortridge dan |
Grouping Category | book |
Last Update | 2024-05-15 02:01:14AM |
Last Indexed | 2024-05-21 02:53:44AM |
Book Cover Information
Image Source | hoopla |
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First Loaded | Oct 22, 2022 |
Last Used | May 20, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2022 [artist] => Dan Shortridge [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/csp_9781610354035_270.jpeg [titleId] => 15380581 [isbn] => 9781610354035 [abridged] => [language] => ENGLISH [profanity] => [title] => DIY Public Relations [demo] => [segments] => Array ( ) [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Dan Shortridge [artistFormal] => Shortridge, Dan [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business & Economics [1] => Customer Relations [2] => Digital Marketing [3] => E-commerce [4] => Marketing & Communications [5] => Nonprofit Organizations & Charities [6] => Public Relations [7] => Small Business ) [price] => 1.75 [id] => 15380581 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Getting good PR is easier, and cheaper, than you think! If you want to get media attention, you don't need to spend a dime, and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself. In “DIY Public Relations”, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read. Full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. "Getting your news out there isn't about making friends with reporters or having a giant list of contacts-it's about having a good story and telling it in the most effective way possible," says Shortridge, who's helped advise nonprofits, small businesses, and government agencies. "You don't need a lot of money, or any money, and you can do it all yourself with some simple tools and by following these techniques." Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to: • Pitch a story and stick the landing for success • Adapt one of 14 specific story angles perfect for local organizations • Make those first connections with local reporters • Use bridging statements to handle a tough question • Write well and clearly using seven simple steps • Avoid saying "no comment" even when you don't want to comment • Attract and take care of elected officials and other VIPs • Define, research, and reach your audience • Be consistent with your media outreach • Build a crisis communications plan that will let you sleep at night One key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters, showing how PR can fit seamlessly into an overall marketing plan. Another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams. [url] => https://www.hoopladigital.com/title/15380581 [pa] => [subtitle] => Telling Your Story on a Zero-Dollar Budget [publisher] => Linden Publishing [purchaseModel] => INSTANT )