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How to answer the single most important question in business and life
Why should I choose you? That's the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it's subliminal. But the fact is that every product, service or decision is a choice. And often it's a choice we make within seconds....
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The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn't change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an "up and coming thinker" by the Financial Times, lays out the fundamental logic of opportunity and provides...
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Planning Management provides readers with a concise and practical overview of planning management. Covering the fundamentals of planning, this book introduces the various aspects of planning management including plan analysis and evaluation, the steps involved in the planning process, strategic and tactical planning, long-term versus short-term planning, forecasting and trend analysis, SWOT analysis, contingency planning, and the effective use of...
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"Dive into 'Mastering Marketing,' an insightful eBook guiding you through each strategic step in crafting a winning marketing plan. This comprehensive guide empowers you with the skills to navigate the dynamic landscape of marketing, offering a clear roadmap to success. From conceptualization to execution, this step-by-step manual equips you with the knowledge to build a robust marketing strategy, ensuring your business stands out and thrives in today's...
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«Nathalie Nahai pone sobre la mesa una potente combinación de conocimientos empresariales y psicológicos para que los empresarios se manejen por las complejidades del mundo moderno. Trufada de estudios de casos ya históricos y que aportan un contexto enriquecido a cada tema, Business Unusual es una obra imprescindible en la biblioteca de cualquier ejecutivo».
Jeremy Dalton, autor de Reality Check y director del departamento de Realidad Aumentada...
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Peter Drucker's classic book on innovation and entrepreneurship
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's...
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The first prescriptive, innovative guide to seeing inflection points before they happen-and how to harness these disruptive influences to give your company a strategic advantage.
Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with...
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" Passive Income Strategies: Unlocking Financial Freedom " is a comprehensive guide to building a sustainable and diversified passive income stream. The book provides practical advice and step-by-step instructions on how to set realistic financial goals, create a budget, and build a diversified portfolio of passive income-generating assets.The book covers a range of passive income strategies, including investing in stocks, bonds, real estate, and...
10) Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
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What if you could unlock a better answer to your most vexing problem-in your workplace, community, or home life-just by changing the question?
Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question.
Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: "why are...
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Change or Die. What if you were given that choice? If you didn't, your time would end soon-a lot sooner than it had to. Could you change when change matters most?
This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat...
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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even...
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An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth.
A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling vision of the future. It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals,...
14) The Nine Principles of Agile Planning: Create Nimble and Dynamic Forecasting in Your Organization
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The Nine Principles of Agile Planning teaches CFOs, CAOs, CIOs, and Finance leaders the secret to building nimble and dynamic forecasts within their organizations. The Nine Principles blend real-world processes, people, and cloud tech to get your business forecasting the right way. By adopting the Nine Principles, you can create world-class forecasting that reacts to real-time changes in your business, reduces project risk, and makes you a forecasting...
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Innovation Wars confronts the emotions of innovation and explains how innovation isn't really about new ideas, but about the people who execute them.
The modern economy brings a multitude of challenges for organizations. Digital culture has taken over as a prime driver of consumer behavior, startups are continuously disrupting traditional industries, and organizations are going out of business as a rising number have announced intentions to launch...
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"I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure." Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium.
What makes a startup successful?
This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead...
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Introducing the ultimate solution to unlock your full potential and skyrocket your success: Streamlining Success - A Guide to Optimizing Productivity and Time Management! Are you tired of feeling overwhelmed, drowning in a sea of tasks and deadlines? Do you constantly find yourself struggling to make the most of your limited time? It's time to put an end to these frustrations and take control of your productivity! With Streamlining Success, you'll...
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Do you struggle with laziness and procrastination? Do you often find yourself putting off important tasks, wasting time on distractions, and feeling guilty about your lack of productivity? Do you wish you could overcome your bad habits and achieve more in life?If you answered yes to any of these questions, then this book is for you. Rise From Laziness: Conquering Procrastination For Peak Productivity is a comprehensive and practical guide that will...
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Le Business plan : une alchimie complexe réservée aux initiésC'est souvent ainsi que l'on vous présente ce document stratégique et financier. Parfois il faut payer (très) cher pour l'obtenir, comme vous l'aurez sans doute constaté !En effet, le Business plan est un atout maître pour obtenir des financements, des prêts bancaires ou des subventions, et même trouver des associés potentiels. Les banques, les financeurs, les business angels,...
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Discover the power behind The Faceless Empire: Ultimate Guide, your ultimate compass in entrepreneurship and female empowerment. This book transcends traditional business barriers, offering a unique and revolutionary perspective that fuses business strategies with women's empowerment. Throughout its pages, you'll find a treasure trove of practical insights, inspiring stories, and pragmatic advice designed to unleash your unlimited potential as a woman...
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