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A history of three generations of the wealthy Sackler family, noted for their philanthropy, whose fortune was built by Valium and whose reputation was ruined by OxyContin. The story begins with three doctor brothers, Raymond, Mortimer, and Arthur. Arthur created the marketing for Valium and bought a drug manufacturer, Purdue Frederick, which would be run by Raymond and Mortimer. Forty years later, Raymond's son Richard ran the family-owned Purdue....
Description
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription...
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