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In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." —Charles Duhigg, author of The Power of Habit
If you're like...
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." —Charles Duhigg, author of The Power of Habit
If you're like...
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Dale Carnegie's How to Win Friends & Influence People has sold 15 million copies since its original publication in 1936. Here Carnegie's classic guide on communication and leadership gets a fascinating update for the age of social media. While the digital age may have changed the face of communication, the basic skills necessary for successful social interaction remain as important as ever.
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Civil rights attorney Thurgood Marshall's triumph in the 1954 Brown v. Board of Education Supreme Court decision to desegregate America's public schools completed the final leg of an heroic journey to end legal segregation. For 20 years, during wartime and the Depression, Marshall had traveled hundreds of thousands of miles through the Jim Crow South of the United States, fighting segregation case by case, establishing precedent after precedent, all...
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"'It is impossible to understand China today without understanding the Cultural Revolution,' Tania Branigan writes. During this decade of Maoist fanaticism between 1966 and 1976, children turned on parents, students condemned teachers, and as many as two million people died for their supposed political sins, while tens of millions were hounded, ostracized, and imprisoned. Yet in China this brutal and turbulent period exists, for the most part, as...
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Charged with overseeing the rebuilding of a devastated city and the de-Nazification of its defeated people, Colonel Lewis Morgan is requisitioned a fine house on the banks of the Elbe, where he will be joined by his grieving wife, Rachael, and only remaining son, Edmund. But rather than force its owners, a German widower and his traumatized daughter, to leave their home, Lewis insists that the two families live together.
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Harry Houdini. Say his name and a number of things come to mind. Escapes. Illusions. Magic. Chains. Safes. Live burials. Close to a century after his death, nearly every person in America knows his name from a young age, capturing their imaginations with his death-defying stunts and daring acts. He inspired countless people, from all walks of life, to find something magical within themselves. This is a book about a man and his extraordinary life,...
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Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...
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Rat de bibliothèque. Série bleue volume 3
Description
Simon se demande bien quel est le secret de Francis pour être champion de course. Il pense que c'est peut-être le jus de tomates et les carottes. Eh bien non! Il croit ensuite que la boisson Frisson, annoncée par son idole Tom Biron, le fera courir plus vite. Bien au contraire! Il découvre enfin que le secret d'un bon coureur, c'est tout simplement l'entraînement.
Description
Among significant Neolithic (New Stone Age) sites, explore Gobekli Tepe in Turkey, whose imposing stone rings are the oldest known examples of monumental architecture in the early Near East. Continue to Jericho, with its extraordinary tombs and famous tower, and Turkey's Catalhoyuk, noted for its mysterious houses built without doors or windows.
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Franklin Delano Roosevelt's 1933 presidential inauguration comes during the nation's worst economic crisis – the Great Depression. Banks have failed and savings accounts have been wiped out, so to explain the banking system and how it works, Franklin Roosevelt gives his first "fireside chat" to the American people. In fourteen and a half minutes he calms the public, and by the next Monday people begin to redeposit their money, thereby averting a...
Description
After William McKinley's assassination, Theodore Roosevelt arrives in Washington in 1901 as the youngest President of the United States. He is unwilling to let Congress dictate federal policies and he knows how to use his immense popularity with the press to disseminate his message to the public. With TR's presidency comes a string of firsts – the first to be known by his initials, the first to leave the country while in office, the first to own...
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