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If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:
Rethink.
Rethink your priorities. Rethink your approach. And rethink your product in the process.
Rethink is a one-word business plan for any company in the creative arts-from advertising, to design, to publishing, architecture or software development.
Rethink is also one of the world's most consistently awarded...
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