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Author
Series
Description
This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are: - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation's...
Author
Series
Description
This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are: - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation's...
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