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The must-read summary of Ewen Chia's book: "How I Made My First Million on the Internet... And How You Can Too!"
This complete summary of the ideas from Ewen Chia's book "How I Made My First Million on the Internet" shows that the Internet, though an extraordinarily powerful marketing machine, should be approached in the same way as real life business models. This summary suggests how to apply these measures to Internet marketing. Never go into a...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future".
This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors explain that technology should be exploited to provide more...
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The must-read summary of Gary Vaynerchuk's book: “Crush It! Why Now is the Time to Cash In on Your Passion".
This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they're absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped...
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This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the "Magnet Effect", "Spiral Marketing" and the "Domino Method". This summary will teach you how to use...
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The must-read summary of Frederick Newell's book: "Loyalty.
Com: Customer Relationship Management in the New Era of Internet Marketing".
This complete summary of the ideas from Frederick Newell's book "Loyalty.
Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In his book, the author demonstrates some...
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This complete summary of the ideas from Bill Gates' book "Business @ the Speed of Thought" shows that competitive business advantage in the 21st century will revolve around an organisation's ability to adapt to changing circumstances rapidly. To achieve this, information needs to flow within the business enterprise efficiently. The best way to achieve this is by building a Digital Nervous System. A Digital Nervous System combines personal computer,...
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This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers...
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This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling...
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The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".
This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According to Ron Zemke and Tom Connellan, the only thing...
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The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".
This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals — such as profits — using unconventional methods — such as investing energy in marketing...
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The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".
This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million...
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The must-read summary of Patricia B. Seybold's book: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond".
This complete summary of the ideas from Patricia B. Seybold's book "Customers.com" shows how your existing customers are the key to developing and implementing a successful e-commerce strategy. In her book, Patricia B. Seybold explains how you can position yourself alongside your customers and find out what...
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The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".
This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you can't transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced in its entirety by a "digital value system" which focuses...
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The must-read summary of Evan Schwartz's book: "Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web".
This complete summary of the ideas from Evan Schwartz's book "Webonomics" presents a strategy for delivering business principles and strategies for successful internet-based commerce. In his book, the author explains the nine principles of Webonomics which have been derived from the study of successful internet business...
15) Summary: Getting Business to Come to You: Review and Analysis of Edwards, Edwards and Douglas' Book
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The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions".
This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a successful business is having enough people to buy your product or service week after week. In other...
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The must-read summary of Scott Fox's book: "Internet Riches: The Simple Money-Making Secrets of Online Millionaires".
This complete summary of the ideas in Scott Fox's book "Internet Riches" shows that at least 58% of all employees dream of starting their own business but hesitate because of 'insufficient financial resources'. In his book, Scott Fox explains that an internet business can be set up with minimum investment and there is no reason why...
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The must-read summary of Walid Mougayar's book: "Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce".
This complete summary of Walid Mougayar's book "Opening Digital Markets" shows that the development of Internet-based commerce is still in its early days. The implications of this development are significant for everyone, but particularly for business managers who are charged with the responsibility of successfully...
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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".
This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right people, via the right methods. In his book, the author explains...
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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".
This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetizing, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the...
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This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers...
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