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What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun.
The new truth: It’s better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art,...
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun.
The new truth: It’s better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art,...
Author
Description
American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission...
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Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering,...
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Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to...
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Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out...
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El marketing está por todas partes. Lo encontrarás en tus primeros recuerdos, en la ropa que vistes, en lo que comes, y será obvio cuando salgas a la calle. Toda la vida has estado inundado de marketing.
Lleva tanto tiempo entre nosotros que lo damos por hecho. Ni siquiera nos percatamos de su existencia. No nos damos cuenta de lo que está pasando ni de la manera en la que nos está cambiando.
Pero ha llegado la hora de hacer algo más con el...
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The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not—and ought not to be—at the center of successful marketing. The customer should be. Are you ready for that?" —From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the...
"This is a subversive book. It says that the marketer is not—and ought not to be—at the center of successful marketing. The customer should be. Are you ready for that?" —From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the...
Author
Description
Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de supervivencia. Resulta que no deseamos pertenecer únicamente a una tribu, sino a varias. Y si nos dan los instrumentos necesarios y nos lo ponen fácil, nos apuntamos. Las tribus hacen que nuestras vidas sean mejores. Y liderar una tribu nos da la mejor...
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El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.
Las...
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#1 Wall Street Journal Bestseller
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language,...
Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language,...
Author
Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product...
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Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins...
Linchpins...
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"From the bestselling author of Linchpin and Tribes comes a new challenge to leaders of all stripes. The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity...
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity,...
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