Catalog Search Results
1) Branded
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Description
"Set in a dystopian future where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world"--from www.imdb.com.
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In
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More Than a Word offers a fascinating look inside the growing movement to change the name of the Washington R*dskins football team.Directed by brothers John and Kenn Little, who are members of the Standing Rock Sioux tribe, the film traces how the word “r*dskin” evolved from being a term of racist derision and slander to being embraced as the name of one of the NFL’s most beloved franchises. It also draws on the voices of Native American activists...
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend-"one of the leading minds in the world of branding" (NPR)-explores the art and science of conjuring irresistible products and ideas.
"A breakthrough book. Wonderfully applicable to about everything in life." -Nassim Nicholas Taleb, author of The Black Swan
"Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book." -Robert B. Cialdini, author of Influence
Why is...
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"In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the...
13) Air
Description
From award-winning director Ben Affleck, it reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense...
15) Air
Description
From award-winning director Ben Affleck, it reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense...
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"Inspired by questions she is regularly asked, she shares how she did it, the lessons she and her artist friends have learned along the way, and how you can do it too. Each chapter explores a different area of creativity and brand building, from developing your creative vision and creating a portfolio of work to using social media to your advantage and how to build a sustainable business. If you've ever wanted to know how to find your style and build...
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It's not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? InTikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage...
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"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand-you just might not know it yet. Brand It Like Serhant...
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