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Writing is an important skill that kids use almost every day. The goal of the Write it Right series is to make kids writing experts. Writing an Ad is full of tips and tricks to help kids create an effective ad, from drafting ideas to using persuasive words and imagery. This book includes a table of contents, glossary, index, author biography, activities, and instructions. Writing is an important skill that kids use almost every day. Whether they're...
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A critical and entertaining exploration of advertising and its influence.
For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows...
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Go ahead, buy it. You know you want it...How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped...
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
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Wedding dates volume 6
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Ben Stephens has never bothered with serious relationships. He has plenty of casual dates to keep him busy, family drama he's trying to ignore, and his advertising job to focus on. When Ben lands a huge ad campaign featuring movie star Anna Gardiner, however, it's hard to keep it purely professional. Anna is not just gorgeous and sexy, she's also down-to-earth and considerate, and he can't help flirting a little. Anna Gardiner is on a mission: to...
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Inspired by As Seen on TV commercials, Annie likes to invent products and write clever sales pitches to go along with them. So when an opportunity arises to audition for a local web show called The Cat's Meow, Annie knows her future is set. She's going to wow those producers with her fabulous writing and made-for-TV announcer voice. Of course, things don't happen quite according to plan, and soon Annie is worried about losing both the opportunity...
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Things are going according to plan for Serena. She is smart, confident, and just got a kick-ass new job at a top advertising firm in Washington, D.C. Even before her younger sister got married in a big, traditional wedding, Serena knew her own dreams did not include marriage or children. But with her mother constantly encouraging her to be more like her sister, Serena can not understand why her parents refuse to recognize that she and her sister want...
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"Alix St. Pierre. An unforgettable name for an unforgettable woman. She grew up surrounded by Hollywood glamor, but, as an orphan, never truly felt part of that world. In 1943, with WWII raging and men headed overseas to fight, she lands a publicity job to recruit women into the workforce. Her skills-persuasion, daring, quick-witted under pressure-catch the attention of the U.S. government and she finds herself with an even bigger assignment: sent...
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"Coca-Cola has been refreshing Canadians for 120 years. But the relationship goes much deeper than that. Canada makes, as well as drinks, Coca-Cola beverages in huge quantities. The first batch of iconic bottles to be made in Canada came off a production line at 65 Bellwoods Avenue in Toronto in 1907. Today Coca-Cola employs thousands of Canadians in all ten provinces, in production plants, in sales, distribution and, of course, on the farms that...
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"The blistering inside story of a startup that made millions pushing opioids--until its cutthroat tactics were exposed and its executives put behind bars. John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention...
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