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Description
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
2) Up in smoke
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Public health investigator Dr. Zol Szabo and his team fear they have an epidemic on their hands when teens at a high school in tobacco country start dying of unexplained liver failure.
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"1946. Maddie Sykes is a burgeoning seamstress who's just arrived in Bright Leaf, North Carolina-- the tobacco capital of the South-- where her aunt has a thriving sewing business. After years of war rations and shortages, Bright Leaf is a prosperous wonderland in full technicolor bloom, and Maddie is dazzled by the bustle of the crisply uniformed female factory workers, the palatial homes, and, most of all, her aunt's glossiest clientele: the wives...
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In Balkan Smoke, Mary C. Neuburger leads readers along the Bulgarian-Ottoman caravan routes and into the coffeehouses of Istanbul and Sofia. She reveals how a remote country was drawn into global economic networks through tobacco production and consumption and in the process became modern. In writing the life of tobacco in Bulgaria from the late Ottoman period through the years of Communist rule, Neuburger gives us much more than the cultural history...
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