Positioning Your Offering
(eVideo)
Contributors
Published
[San Francisco, California, USA] : The Great Courses, 2015., Kanopy Streaming, 2016.
Status
Description
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Subjects
LC Subjects
More Details
Format
eVideo
Language
English
Notes
General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by The Great Courses in 2015.
Description
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program..
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2015). Positioning Your Offering . The Great Courses.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Positioning Your Offering. The Great Courses.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Positioning Your Offering The Great Courses, 2015.
MLA Citation, 9th Edition (style guide)Positioning Your Offering The Great Courses, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
169077d2-b59f-243c-fbcc-6ba9708c575d-eng
Grouping Information
| Grouped Work ID | 169077d2-b59f-243c-fbcc-6ba9708c575d-eng |
|---|---|
| Full title | positioning your offering |
| Author | the great courses |
| Grouping Category | movie |
| Last Update | 2023-10-02 11:26:43AM |
| Last Indexed | 2024-04-17 02:27:29AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Mar 3, 2023 |
| Last Used | Mar 3, 2023 |
Marc Record
| First Detected | Aug 25, 2016 12:00:00 AM |
|---|---|
| Last File Modification Time | Oct 02, 2023 11:28:31 AM |
MARC Record
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