Marketing strategy case studies: Tesco – triumph and tragedy.
(eVideo)
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Published
[San Francisco, California, USA] : TV Choice, 2015., Kanopy Streaming, 2018.
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Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 2015.
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people - selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself? The Perfect Storm: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was "the perfect storm". Tesco had a fight-back plan, but was it enough?
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2015). Marketing strategy case studies: Tesco – triumph and tragedy . TV Choice.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Marketing Strategy Case Studies: Tesco – Triumph and Tragedy. TV Choice.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Marketing Strategy Case Studies: Tesco – Triumph and Tragedy TV Choice, 2015.
MLA Citation, 9th Edition (style guide)Marketing Strategy Case Studies: Tesco – Triumph and Tragedy TV Choice, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
8b4b3464-1962-e7df-053e-19c60989e2d2-eng
Grouping Information
| Grouped Work ID | 8b4b3464-1962-e7df-053e-19c60989e2d2-eng |
|---|---|
| Full title | marketing strategy case studies tesco triumph and tragedy |
| Author | tv choice |
| Grouping Category | movie |
| Last Update | 2022-06-15 00:15:44AM |
| Last Indexed | 2024-04-17 04:26:43AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Nov 4, 2022 |
| Last Used | Apr 12, 2024 |
Marc Record
| First Detected | Mar 24, 2014 12:00:00 AM |
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| Last File Modification Time | Jul 30, 2021 05:26:59 AM |
MARC Record
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