Consumer Behavior in the Digital Age The Surprising Truth
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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    [year] => 2023
    [artist] => Leonardo Guiliani
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    [titleId] => 16457118
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    [language] => ENGLISH
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    [title] => Consumer Behavior in the Digital Age The Surprising Truth
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    [pages] => 208
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            [1] => Consumer
            [2] => Consumer Behavior
            [3] => Consumer Guides
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    [synopsis] => In the labyrinthine landscape of the digital age, where algorithms whisper suggestions, and choices are made at the speed of a click, emerges a groundbreaking exploration- "Consumer Behavior in the Digital Age: The Surprising Truth." This magnum opus, meticulously crafted, peels back the layers of the digital tapestry to reveal the astonishing intricacies of how individuals make decisions in the interconnected web of the online world. Prepare to embark on a riveting journey that transcends the conventional boundaries of consumer studies. With a surgeon's precision, this book dissects the psyche of the modern consumer, exposing the hidden forces that shape choices and influence behaviors in the ever-evolving digital landscape. Dive into the Evolution:The journey begins with an exploration of the evolutionary underpinnings of consumer behavior. From the primitive roots of decision-making to the sophisticated neural pathways navigating the digital realm, witness the unfolding saga of adaptation and transformation. Heuristics and Biases Unveiled:Delve into the cognitive labyrinth where heuristics and biases dance in tandem, affecting choices in ways both subtle and profound. Anchoring, confirmation bias, and the availability heuristic-all laid bare to illuminate the surprising truths that govern decision-making in the digital age.The Emotional Landscape:Journey through the emotional landscape where neurotransmitters pull the strings of desire and decisions. Uncover the role of emotional intelligence, unravel the impact of emotions on choices, and discover the secrets of motivational forces that propel consumers toward their goals. Social Dynamics and Influence:Enter the world of social dynamics where influence becomes the orchestrator of decisions. From the power of social proof to the irresistible allure of reciprocity, witness the intricate dance of societal forces shaping choices in the digital sphere. The Digital Decision Journey:Brace yourself for a rollercoaster ride through the consumer decision journey. From the inception of the Zero Moment of Truth (ZMOT) to the delicate dance of touchpoints and micro-moments, each chapter unveils a new layer in the digital odyssey that defines the way consumers navigate choices. Big Data, Personalization, and Ethical Crossroads:Navigate the sea of Big Data and personalized experiences, where convenience and privacy intersect. Explore the ethical crossroads of AI-powered recommendations, chatbots, and the immersive technologies that challenge the very fabric of our digital ethics. Globalization, Sustainability, and the Future Horizon:Embark on a global expedition into the nuances of cross-cultural consumer behavior. Traverse the uncharted territories of sustainability, AI implications, and the green consumer movement, charting a course toward a future where conscious choices become the pillars of responsible consumption. In "Consumer Behavior in the Digital Age: The Surprising Truth," each chapter is a revelation-a profound exploration that dismantles preconceptions and reshapes the way we perceive the digital world. This isn't just a book; it's a beacon guiding readers through the tumultuous sea of consumer choices, offering a compass to navigate the surprising truths that lie beneath the surface. Strap in for an odyssey where the unexpected becomes the norm, and the digital age unfolds its mysteries. The journey begins here, where knowledge meets revelation, and the consumer is both the navigator and the narrative.
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    [publisher] => Leonardo Guiliani
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