The Ultimate Guide to Medical Internet Marketing
(eBook)

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Published
BookBaby, 2018.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781543935455

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Citations

APA Citation, 7th Edition (style guide)

David Greene, M., & David Greene, M. (2018). The Ultimate Guide to Medical Internet Marketing . BookBaby.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

David Greene, M.D., M.B.A and M.D. David Greene. 2018. The Ultimate Guide to Medical Internet Marketing. BookBaby.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

David Greene, M.D., M.B.A and M.D. David Greene. The Ultimate Guide to Medical Internet Marketing BookBaby, 2018.

MLA Citation, 9th Edition (style guide)

David Greene, M.D., and M.D. David Greene. The Ultimate Guide to Medical Internet Marketing BookBaby, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID7f805c92-f6a4-4b0e-ccca-3d2f2c4c58ed-eng
Full titleultimate guide to medical internet marketing
Authorm b a david greene m d
Grouping Categorybook
Last Update2023-04-10 21:00:12PM
Last Indexed2024-03-28 03:49:18AM

Book Cover Information

Image Sourcehoopla
First LoadedSep 10, 2023
Last UsedMar 2, 2024

Hoopla Extract Information

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    [synopsis] => The Ultimate Guide to Medical Internet Marketing contains essential information that every practice should incorporate for successful patient acquisition. In this updated second edition, Dr. David Greene lays out the basics of the internet, search engines and websites along with techniques every practice needs for online success.
Currently, outside of "word of mouth" referrals, online marketing is the most cost effective acquisition method for new patients. There are many places to reach interested prospects online. The confusing part to medical professionals in how to deploy content and resources to reach those prospects!
Dr. Greene explains in easy to understand language how to properly build a website, promote it, along with publishing off site content to gain first page rankings. There are chapters on organic search engine optimization, video marketing, social media, email marketing and overall methods for setting up a sales funnel that produces new patients.
Most behavioral retargeting is not allowed now for healthcare campaigns. However, Dr. Greene explains the current ways to successfully accomplish it. Most medical providers ignore their online reputation, but as you will see in the book it is a huge mistake! Soliciting reviews and having positive content published will help, and best methods are explained.
Once all the information is presented, Dr. Greene then explains how to pull everything together for the most effective campaigns. This is a must read for any practice interested in the leading, cost effective methods for online patient acquisition!
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